The Essential Elements of Web Design for Business Growth
Web Design Elements to Help Improve Your Business
There are essential web design elements that must be considered when setting up your business in the online space. Understanding what the elements of web design are is crucial to ensure you’re following the best practices of website design – without a well-structured site, your business is not likely to perform as well as you’d like. While the list of important web design elements can often differ per expert, here’s a list of what we believe is necessary for every website design to ensure positive interactions from potential clients.
Implement UX design principles
Following UX design principles is essential to benefit your website’s experience for consumers. UX (user experience) refers to how easy your website is to use in terms of both navigability and convenience. This is essential to user engagement, as a functional, intuitive, and easy-to-use website will enable them to easily follow the sales funnel, leading to more conversions or enquiries (depending on your business’s purpose). If you don’t follow these practices, your site visitors will likely get frustrated and exit your website. Various convenient features, such as a hamburger menu for more straightforward navigation, or appropriate typography and white space for better legibility, all greatly improve your website’s usability.
Optimising your website speed
Today’s digital audience is impatient; being able to access everything in just a few clicks, it’s important that your website offers optimal load time. Users are willing to wait three seconds or less for things to load – any longer, and they’ll click off and go elsewhere. Therefore, when utilising web design for business growth, it’s imperative to optimise your website to load as quickly as possible. You can improve your website’s loading speed in several ways, ranging from compressing images for faster loading times or enabling caching on your website. This is usually a good job for a developer, and employing such strategies ensures your site is performing efficiently.
Enabling mobile functionality
In 2023 it was found that mobile devices were responsible for 58.67% of website traffic worldwide. That number will only continue to grow as more people become switch from desktop browsing to the convenience of their phones. Not optimising your website for mobile is detrimental in today’s market, as so many of us are browsing from our phones. So whether you’re using responsive or adaptive web design, always keep accessibility for mobile devices in mind.
Utilising SEO best practices
Search engine optimisation (SEO) strategies are a huge part of improving website performance. You can boost your SEO rankings and become more visible to your audience through tactics such as optimising content with relevant keywords, posting high-quality blogs, ensuring the technical elements of your website are aligned, and optimising website speed. Ensure you’re regularly checking your performance through relevant tracking tools – this helps you monitor how your website is being viewed, what channels are converting users, and more.
Brand-led imagery
The visual aspect of your website is one element that makes it engaging to navigate. Ensuring that your page is aesthetically pleasing means using images and / or videos on your pages that reflect your brand’s persona. These elements can set the tone for your website and provide additional context and story to your brand’s personality. Too many walls of text can be boring, so breaking it up with visual elements is a must to keep your visitors engaged.
Utilising pages to tell your story
Lastly, it’s important to utilise certain webpages that are essential to helping visitors understand your brand. Including content such as an “About Us” or “Our Story” page gives your audience an insight into who you are as a brand. An FAQ page is great to answer visitor’s common questions, and of course, a contact page helps customers leave feedback or submit enquiries. Crafting a brand story helps you build better connections with your audience while answering any questions they have, alongside providing good customer service. Even if different websites and their goals are vastly different from each other, these pages are recommended for every website regardless of their industry and brand purpose.
At No Standing, we specialise in providing web design services for small businesses and their business growth. We follow the best practices for website design and the latest web design trends for businesses to ensure your website has all it needs to succeed. Find out more about our web design capabilities today to start your journey towards creating your own brand website.
