Lead Generation Strategies with Paid Advertising

How to Get Leads for Your Business with Paid Advertising

Paid advertising is a digital marketing strategy that makes use of paid media and real-time bidding to have ads shown to a specific audience on specific platforms. They are used for a variety of functions, such as increasing engagements and likes, expanding reach, and boosting clicks on a website.
Another way paid ads can be helpful is by using them for lead generation services. Lead generation refers to acquiring and nurturing potential customers that are part of your target market, or have shown interest in your products and services. Mounting an effective lead generation campaign can be done by using paid ads strategically to get your desired results.

If you want to know what a lead generation strategy is and how to get leads for your business using paid ads, read on below.

Make use of different platforms for your lead generation ads

There are many platforms you can use for lead generation tactics, including but not limited to:

  • Facebook
  • X
  • Instagram
  • LinkedIn
  • Search ads
  • Display ads

Each platform offers different ways of collecting leads. For example, Facebook and LinkedIn have lead generation forms that are filled in automatically with user data. X’s lead generation ads also collect usernames and email addresses for quicker and easier lead capturing. By making use of multiple platforms for your lead generation strategy, you can cover your bases and get leads from different sources.

That being said, do make sure that you’re using the right, audience-appropriate platforms for lead generation. For example, if you’re targeting businesses, LinkedIn might be the best option rather than TikTok for your lead gen ads.

Write compelling copy, create eye-catching visuals, and include CTA’s

With the general public consuming lots of content, your lead generation ad has to stand out for it to gain traction. To do that, make sure you write compelling copy with a strong call-to-action. Use various tactics such as using clear and concise language, instilling a sense of urgency, and utilising action words to hook your audience.

Aside from that, you should also create engaging graphics to accompany your lead generation ads. Some platforms allow for an accompanying image with your ads, so use eye-catching creatives with matching compelling copy. Remember, you only get a brief shot at convincing your audience to convert, especially with the character limits of an ad, so make it worth their while.

Do A/B testing regularly and optimise campaign based on data

A/B testing is the process of comparing the performance of two versions of an ad to gauge which one is performing better. To do this, you need a control and variant version of your content and display one to 50% of the audience, and the other to the other 50%. From here, you can compare results and see what works and what doesn’t.

Doing A/B testing for lead generation can help you determine which lead generation campaigns are more effective. For starters, you could A/B test two ads with different tones of voice in their copies, or different colour schemes on the creatives. Keep both running for an amount of time and compare to see which generates more leads. A/B testing constantly allows you to optimise your campaign even as it’s ongoing, leading to more improvements along the way.

Optimise your landing pages

If your ads don’t make use of the in-platform lead generation forms and lead to your website instead, make sure you have an optimised landing page awaiting your potential leads. There are many elements that constitute a good landing page, including good copy and CTA’s, eye-catching but appropriate visuals, and an easy-to-navigate user interface. Make sure your landing page is honest and clear to the audience on what giving their contact information would entail for transparency’s sake.

Using paid ads effectively for your lead generation campaign can lead to better results and your marketing budget well-spent. Make sure you follow the pointers above to lead your lead generation project to success.

For lead generation services in Australia, contact us at No Standing! Our paid ads experts are equipped with the technical knowledge to make your lead generation campaign a success. Get started on your digital marketing journey with us!

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