How To Get Traffic To Your Website
Website traffic is a key factor in boosting your marketing efforts. The higher the website traffic, the more awareness, exposure, and potential for leads your business has. Additionally, your website is an important part of your brand identity online, so it’s best to have as many eyes on it as possible.
That being said, if you don’t know how to get traffic to your website fast, you run the risk of getting left behind by the competition. There are factors to consider, such as how optimised your website is, its content, aesthetic, accessibility, and more. Read below to learn about the best ways to get traffic on your website and improve visibility on your online presence!
1. Do a competitor website traffic analysis
Before anything else, conducting a competitor website traffic analysis is a must to gain more insight prior to adjusting anything on your website. By knowing what makes your competitors’ websites work, you can learn how to grow organic traffic to your website in similar, and better, ways. Use tools like Semrush’s Traffic Analytics to get a more accurate overview of your competitors’ website traffic, and compare them with your website’s traffic – here you can find gaps and spaces to improve.
Semrush is a great tool because it lists all of the important metrics you can measure against when conducting traffic analysis. These are:
- Visits – The total visits to the website per month.
Unique visits – The total number of unique visitors or users that are clicking on the website per month. - Pages per visit – The average number of pages viewed by a visitor during their session.
- Average visit duration – How long the visitors stay on the website per session.
- Bounce rate – The percentage of users who exit or bounce from a website after viewing just one page.
Be sure to check out your competitor’s strengths and weaknesses and compare them to your own. These insights can then help you determine how to get traffic on your website in a more efficient way.
2. Increase website traffic for free with search engine optimisation
Search engine optimisation, or SEO for short, is the process of optimising your website to make it more visible to the right customers on the search engine results pages. By optimising your website with the right keywords, content and usability, you can increase website traffic for free.
SEO is often used to increase organic website traffic. Organic traffic is the website traffic that comes from unpaid search engine results – everything that sits under the paid promotional content on Google, Bing etc.. Being aware of how to grow organic traffic to your website effectively is crucial, as doing so can help you reach more people. It just takes a while to kick in, but continuous efforts can help you reach more customers on the search engine results pages after a certain amount of time.
You can optimise your website by doing the following:
- Target keywords with relevant search intent.
- Optimise your webpages’ metadata and heading tags with keywords.
- Fix broken links and optimise broken URLs.
- Create relevant content on your website including the keywords you’re aiming to rank for.
3. Creating blog content is one of the best ways to get traffic on your website
Speaking of creating relevant content, you can’t go wrong with writing blog posts that include your target keywords. Posting relevant and high-quality content is the main ingredient when it comes to getting traffic to your website. Not only does blog content boost SEO efforts, it also helps address your audience’s pain points via targeting their commonly searched keywords.
To write high-quality and optimised blog content, be mindful of the following tips:
Make your content easy to read for your users.
Integrate keywords in your meta data, heading tags, and body text naturally.
Avoid keyword stuffing to prevent clunky wording and phrases.
Include links to high-authority websites where relevant to improve authority.
Create backlinks to your content by posting on reputable link-building sites.
4. Boost your visibility through paid search
Now that you know how to grow organic traffic to your website, you can heighten your efforts by allocating a budget for paid ads. Increasing your paid traffic can help in improving the likelihood of getting more conversions, and also add to the traffic while you wait for your organic efforts to take effect.
There are several types of paid traffic campaigns you can use to generate traffic. These are:
- Pay-per-click campaigns
- Sponsored posts
- Affiliate marketing
- Website banners
These can take the form of social media ads, search engine marketing, or display ads. Where these ads appear depends on the audience targeting, keyword targeting, and contextual targeting. They can also target individuals based on their online behaviour, such as remarketing ads appearing to previous website visitors.
5. Promote your business on social media as a way to get traffic to your website
Social media is a great way to drive traffic to your website. By applying the proper targeting based on your audience, their interests, their location, and more, your ads will show on your preferred audience’s devices.
Relying on social media platforms for organic traffic is also a good method to implement. For starters, you can post links to your blog posts on your social media pages to gather more clicks and visits. You can also use different content formats such as stories, videos, live sessions, and more to promote your pages and increase website traffic for free.
6. Use email marketing to generate traffic
Email marketing is another way to generate increased website traffic. You can email your existing database of customers whenever you have new promotions, send a weekly or monthly newsletter, and more.
When constructing emails for email marketing, it’s best to craft them in a personalised manner. The more personal an email reads like, the higher the click-through rate. In today’s age, most people value messages and interactions from brands that are authentic and human. Use that to your advantage.
7. Ensure your website is mobile-friendly
According to Statista, mobile web traffic made up around 58.33% of global website traffic in the Q1 of 2023. Since a lot of people access their mobile devices on-the-go, it’s wise for brands to optimise their websites to be mobile-friendly. Doing so helps keep your audience engaged in your website, as if your page is difficult to view on mobile, users are more likely to exit your page.
Of course, knowing how to get traffic to your website is just the beginning. You still need to know the best practices for each method to ensure you’re getting as much quality website traffic as possible. By partnering with our experts at No Standing, your website will see improvements to its traffic through our effective online marketing strategies. Contact us to get started today!
