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30 Aug
No Standing Blogs

Spilt Milk Case Study

by No Standing
At No Standing, our expertise lies across cultural awareness, in particular music – with many key stakeholders having an involvement or playing great significance within the space. With that said, we are thrilled to be Spilt Milk’s digital marketing agency to bring back one of the biggest music festivals in Australia after a two-year hiatus. We supported Spilt Milk with various event marketing strategies, helping them sell out nationally in record time.


Campaign Objective Goal

Spilt Milk’s main goal was to generate awareness and sell out their Pre-Sale and General Admission tickets within the first day of launch. After two long-awaited years, the festival feeling came back in full force, with a dedicated music festival marketing campaign performed by our departments to sell out each day across three states. 

We looked after… 

1. Digital Performance
2. Influencer Marketing
3. Ad Content Creation
4. Community Service Management
5. Website Design

To achieve the overarching campaign goal for 2022 and bring these results to life:
0
Hrs
Pre-Sale Sell Out
0
k
Sign Ups

DIGITAL PERFORMANCE

Our Challenge: 
With festivals coming back to Australia in 2022, Spilt Milk wanted to grab the attention of their loyal and new festival goers for the first time after two years – reaching a sell out across three states. 

Our Strategy: 
No Standing developed this through multiple campaign launches for the music festival’s social media campaigns which allowed the audience to have their attention grabbed by hype.  

Our Results: 
With the mix of digital ads, email marketing and influencer marketing, sign-ups and purchases reached a record sell out time for Spilt Milk 2022 across Canberra, Ballarat, and the Gold Coast. 

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Facebook Leads
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Google Clicks
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TikTok Impressions
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Snapchat Views
0
Influencer Sign Ups
$
0
Cost per Purchase across Facebook
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ROAS across Facebook

INFLUENCER MARKETING

INFLUENCER MARKETING

 The overall sentiment was positive, requesting influencers to post three deliverables to generate awareness of the event, sign-ups and encourage ticket sales.  

A key component was to include an inclusive and diverse portfolio of influencers across each state, ensuring that the Spilt Milk festival was speaking to a diverse audience at the heart of its mission. Our Brand Partnerships and PR department included Macro and Micro influencers to resonate with a wider audience by tapping into new and previous festival goers. 

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Influencer Sign Ups

Some of our friends…

@sandykeayes

@noahhura

@jamieazzopardi

@gabby_goodman

@casey_conway

@ebonymai

@audrey.kano

@aaronmwaters

COMMUNITY SERVICE MANAGEMENT

With a rush of Spilt Milk returning in 2022, ticket buyers were asking questions to gather more insight into this year’s event.

Spread across three states with over 52.9K ticket buyers, we set up a tailored BOT Build customised to the frequently asked questions associated with this year’s event.
It also involved the team responding to inboxes and DMs in real-time, including the Event Announcement, Line-Up Announcement, Pre-Sale, and General Admission Sale. 

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All communications responded to daily
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Chatbot developed to streamline comms
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100+ Ongoing DMs received on IG daily
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Scalpers and security issues flagged and manager
$
0
Coordination between ticketing companies for refund, reissues, and other ticket related enquiries
0
Increase in customer satisfaction

AD CONTENT CREATION

BRANDING

WEB BANNERS

ANIMATIONS

COLOR BLOCKING

MOTION GRAPHICS

TESTIMONIALS

Huge congratulations to the No Standing team for this amazing result.

Daniel Gock, Brand & Communications Manager, Kicks Entertainment Pty Ltd

Working with No Standing across our event portfolio, including our biggest tour Spilt Milk, has been a great experience and we wouldn’t hesitate to recommend them to anyone looking to appoint an agency that goes the extra mile to get their clients the results they’re looking for. No Standing were the perfect balance of reactive and proactive–adapting our campaigns as needed and delivering on point recommendations to deliver on target results. Their expert approach to digital felt like a natural extension of our own marketing team, and they went above and beyond to ensure all our needs as a business were met and our KPIs were achieved.

Jeff Drake, Co-Founder, Kicks Entertainment Pty Ltd