Snapchat for Business

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Digital Marketing on Snapchat: How to Use Snapchat for Business

Though many social media platforms have come and gone in the last decade or so, Snapchat is still one of the many that continue to see use and popularity. In fact, in Australia, Snapchat is the sixth most used social media platform. That just shows how popular it is, and how it opens up new possibilities for digital marketing on Snapchat.

The benefits of Snapchat for business is that it allows your brand to reach an audience that is more increasingly online than ever through quick, concise content. It also helps showcase a different, less professional, and more authentic side of your brand, which is something that tends to attract  younger audiences. While certain brands don’t need a Snapchat marketing strategy, those with a younger target market would benefit from one.

Find out how to use Snapchat for your business with our tips below.

Target a younger audience

As mentioned, the target demographic for Snapchat tends to be younger. In fact, 39% of Snapchat’s audience are 18 to 34 year olds, followed by the age bracket of 13 to 17 year olds. With this data, it’s important to create content that will attract the younger market at the heart of your digital marketing on Snapchat. Find out what works for that audience, and then execute your plan with that in mind.

 

To help guide your strategy better, do some social listening on the trends millennials and Gen Z are currently following. That way, your strategy is fresh, timely, and more appealing to the younger demographic. From this, plan a content calendar that works for when your audience is at their most active for maximum reach.

Make your content appealing and engaging

With Snapchat’s typical format being that of quick photos and videos that disappear immediately, it’s important that you’re able to capture the interest of your audience quickly. Make engaging and appealing content that caters to the younger audience. 

 

Such types of Snapchat content you can create are the following:

  • Teasers
  • Behind-the-scenes looks
  • User-generated content
  • Interactive posts
  • Testimonials
  • Account takeovers

 

Apart from using these content formats, remember that authenticity is key. It makes your brand look less polished, but also more relatable and attractive for the younger audience. That’s why behind-the-scenes looks, for example, are good content suggestions as it piques the audience’s interest with an unfiltered look at how the magic of your brand happens. User-generated content is also good for connecting more with your audience and encouraging engagements.

Make use of Snapchat Geofilters, Lenses and other features

Snapchat Geofilters and Lenses are fun, interactive features that you can use to your advantage. Snapchat Lenses make use of augmented reality to add fun characters into the “real world” as you record, while Snapchat Geofilters are overlays that can show your location, time, and other info as you snap on-the-go.

 

With these features, the sky’s the limit to what you can create for your audience to interact with. For example, an eyewear brand can create a Snapchat Lens that lets the user wear their latest sunglasses collection virtually. Another example is when brands create custom Snapchat Geofilters for an event, with their logo, event name, and a custom frame for selfies. Users sharing these can also give brands user-generated content that you can repost on your accounts.

While most of the tactics above make use of organic content, paid Snapchat advertising can also be used as part of your campaign. These paid marketing efforts can be worthwhile, as these ads can reach 75% of millennial and Gen Z users on the app.

 

Now, how do Snapchat ads work, you may ask? What types of content can you use for these paid media? The short answer is: a lot. The many types of Snapchat ads include:

  • Single image ads
  • Collection ads
  • Dynamic ads
  • Story ads
  • Commercial ads
  • Lens and filter ads

 

When creating content specifically for ads, you should always keep in mind the importance of grabbing their attention from the get-go. Most people would swipe or skip ads if they deem it not worth their time, so make sure you’re creating content that gets them to engage with your message. Ensure you’re targeting the right users so that you’re more likely to reach quality customers that actually convert and engage.

 

With a combination of a good Snapchat marketing strategy, a targeted advertising plan, and high-quality content, your brand can reach your desired audience within the platform. Should you need creative and technical expertise in launching a Snapchat campaign, contact us at No Standing so we can discuss your marketing needs!

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