JGR & STN
With a lack of social and paid advertising knowledge, popular womens fashion brand ‘Jagger & Stone’ came to No Standing to assist in promoting their brand and growing their online sales through the use of advertising and paid media platforms. After a number of successful campaigns, our biggest opportunity came when we were asked to promote their new Sporte range.
Category:
Paid Performance
Tags:
Goal
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu.
Solution
With a limited budget, No Standing used both organic social and paid media ads in order to promote Jagger & Stones new range launch. Within Google we used a number of search campaigns using keywords relevant to the brand and their range of products they stock as well as a DSA campaign to capitalise on Google’s ability to tailor specific and relevant headlines and descriptions to each user. In the Facebook platform we utilised a number of prospective Core and Custom Audiences to increase our audience size and incorporated Dynamic Retargeting to serve products of interest to engaged users.
Facebook Results
COST PER PURCHASE
$0.52 Cost per Purchase
PURCHASES
89 Purchases
PURCHASE VALUE
$15,514.62 Purchase Value
ROAS
336.11 ROAS
Google Results
CLICKS
301 Clicks
PURCHASES
66 Purchases
PURCHASE VALUE
$6,334.77 Purchase Value
ROAS
145.13 ROAS
