Harvey Norman
To create their Facebook and Instagram social channels, grow their following across these channels, drive in-store traffic and generate leads for the store managers.
Category:
Paid Performance
Tags:
Problems
Harvey Norman Factory Outlets came to us because everyone knew Harvey Norman as the overall retailer but there was little education on the Factory Outlets. They were unable to sell online and did not have an e-commerce store for customers to purchase from, meaning they relied solely on in-store traffic and lead generation via socials.
30 Day Results
PAGE ENGAGEMENT ON FACEBOOK
118.1k x page engagements on FB
INCREASE IN FAN BASE
1,174.75% increase in page’s fan engagement rate on FB
ACTIVE FOLLOWERS
10k x active followers on FB in 15 months that are still heavily engaged with the content.
PAGE ENGAGEMENTS ON INSTAGRAM
9.8k x page engagements on IG
AVERAGE ENGAGEMENT RATE PER POST ON IG
18.45% average engagement rate per post on IG (4.7% IG average)
ACTIVE FOLLOWERS ON FB
774 x active followers on FB in 15 months that are still heavily engaged with content.
