JGR & STN AU / US / NZ Expansion
With an increased budget we were able to use Facebook across each section of the marketing funnel, this provided greater search volume for Google to capitalise on. As a result purchases on Google increased by 160% and purchase value by 230%. Social media content got an upgrade, moving towards more best practice creative, resulting in a 34% decrease in Bounce Rate. Our Retargeting audiences become more widespread to speak to more people who had a touch point with the business. This resulted in users searching in Google to have a higher purchase intent. This lead to the Conversion Rate increasing 20% QoQ and the Average Order Value seeing an increase of 9%.