Charlie Holiday: Scaling A New Client
Take a fashion label that is showing promise with a consistent Returning Customer Rate and healthy Average Order Value and scale it to the next level primarily using paid advertising.
Solution
No Standing undertook an audit of not only the paid advertising channels but also the clients Shopify and Google Analytics to get a more holistic understanding of how the business was positioned.
We found that Google Ads were being significantly under utilised with a majority of spend being used in Facebook.
No Standing increased the budget in Google, introduced Performance Max campaigns targeting competitors and retargeting audiences.
In Facebook, leveraged Data Driven audiences and changed the campaign set up to provide more insights into best performance Ad Sets. We increased focus on driving New Customers knowing the Returning Customer Rate would help drive a strong Lifetime Value.
