APG
Alex Pitsis Group is a new to market real estate brand. Alex Pitis came to us with a challenge to shake up a traditional approach to real-estate branding fit for his intended market. The brand needed to build trust, feel approachable and reflect Alex’s human centred approach to doing business.
Category: Branding
The Challenge
- Develop a strategic approach designed to disrupt the traditional real estate market
- Build a brand that fits within the constraints of corporate real-estate and their umbrella group Ray White
Solution
Building a trusted community was at the forefront when developing a strategic way forward for the brand, particularly in a landscape where authenticity and transparency are few and far between. We aimed to break the mould of staid and transactional services and create a new solution to lead the way in gaining trust by using our human-centred approach to doing business. We designed a brand that felt all-encompassing, personal and ready to take the market by storm. A brand that felt friendly and inviting whilst remaining professional and passionate for what they do best. The branding further evolved with digital and print collateral and an online presence via the creation of their social media kit.
