Ink Nurse first launched as an all-natural tattoo remedy cream across Australian shores which has since evolved into something much bigger. With a global launch on the horizon, and a product that exceeds far beyond just tattoo after care, we were tasked with creating strategic alignment and developing a global brand that resonates to not only the tattoo industry but the beauty market alike.
- Develop a strategic way forward to provide clarity and position the brand globally
- Create a unique identity that plays homage to the original brand with a global and multi-purpose mindset
We worked closely with Ink Nurse’s stakeholders to understand the brand, its heritage, and its projection for the future. We developed a strategic forward to launch the brand globally which was led by an identity transformation. The new identity needed to still feel connected to its tattoo heritage whilst driving an aesthetic that resonates with the wider beauty market. The final solution represents the skin’s many layers and the brand’s perfect balance of high quality, all natural, earth-friendly ingredients.