Shrapnel is the world’s first AAA blockchain-enabled FPS game. Shrapnel came to us needing expert Web 3 marketing & strategy for their Operators NFT drop, as well as ongoing support ahead of their highly-anticipated gameplay release.


Work We Did

Working closely with the Shrapnel team to navigate a turbulent and unpredictable market, we conducted strategic consulting, high-value community activations and brand partnerships to enact a successful launch for their FPS shooter game . Not only this, but with the help of our strategic planning and our expertise in the digital marketing space, we were able to achieve sell-out success for their Operators NFT collection.

Our Strategy

At No Standing, we were passionately involved in every step of Peakah’s journey. From shaping the brand identity to crafting captivating campaigns, we contributed our expertise in brand strategy, creative design, and digital marketing. We took the lead in designing visuals for the highly successful Egg Mint launch, orchestrated engaging social media initiatives, and curated a vibrant Discord community, facilitating meaningful interactions.




Our Results

The Egg Mint event saw extraordinary success, with all 999 Peaky Bird Eggs selling out in 38 seconds. By focusing on community engagement through Discord, we strengthened the bond between Peakah and its devoted users resulting in this rapid rate of uptake.

Featured on the front page of OpenSea.

Sold out all 4 Operators NFT launches.

Over 420 ETH traded.

A world-first partnership with cultural leaders.

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Web 3.0 marketing

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Branding & Creative

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