GEM Oral Care
Gem is the overachieving whitening, brightening and protecting oral care range that actually works. Our products are free of the bad stuff, like parabens, triclosan, SLS and titanium dioxide, and full of the good stuff, like probiotics, earth minerals and natural oils.
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Development and Design
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The Challenge
Gem faced the challenge of optimizing conversion rates while transparently communicating its innovative, dentist-driven formulations, free of harmful substances and rich in beneficial ingredients. Balancing concise mesaging with comprehensive ingredient education posed a hurdlle. Additionally, ensuring the website effectively showcased these selling points without overwhelming visitors was crucial for driving conversions without compromising user experience.
