FC Barcelona
In the era of digital transformation, innovative marketing strategies are paramount to engaging a global audience. Recognizing this, FC Barcelona engaged No Standing to assist in harnessing the online community building capabilities of Discord, to connect with their worldwide fanbase in a new, unique and first-of-its-kind way.
Goal
The Challenge
FC Barcelona embarked on a journey to craft a revolutionary fan experience using state-of-the-art technology. This initiative pays tribute to the club’s storied past while upholding its worldwide principles. To accomplish this, the club required a website that not only showcases their endeavors but also imparts knowledge about the potential of web 3.0 technology to its users.
Our Fan Engagement Strategy
To achieve our goals, we implemented a detailed fan engagement strategy that involved round-the-clock moderation by a dedicated multilingual team proficient in English, Spanish, and Catalan. We organised various captivating events, competitions, and activities to maintain an active community. Furthermore, we took a proactive approach by actively seeking and integrating feedback from community members to ensure constant enhancement and positive community sentiment.
Results
We received a comprehensive and overwhelmingly positive response to our sports fan engagement and community initiative. In just the first month, we witnessed extraordinary growth, with over 70k members joining the server! The Discord server rapidly evolved into a vibrant hub for FC Barcelona fans, showcasing high levels of engagement, activity, and community spirit. Despite the large scale of the operation, our team successfully managed the community dynamics, maintaining a healthy and safe environment.
