Matt Wright

Matt Wright is National Geographic’s Outback Wrangler and the star of Netflix’s hit show Wild Croc Territory. Matt’s extraordinary outback lifestyle, passion for wildlife and knowledge of helicopters, boats and airboats has led him to develop some of the most sort after outback adventures in the world.

Matt Wright came to us with the goal to rebuild the website with better UX/UI, which will help users to easily navigate Information pages / Experiences / Accomodations / Merch / Books. With this goal in mind, developing a structure that provides a clear information hierarchy for users to comprehend the information was essential.​ ​

Category:
Development and Design

Highlights

74%

Increase in Website Performance

89%

Increase in Accessibility

83%

Increase in SEO Performance

The Challenge

Create a whole new experience by engaging users. Improve content structure by providing a clear information hierarchy, to assist users in comprehending the information, finding experiences & products they need, and navigating themselves through all the information they may require.  

Results

A USER-FRIENDLY WEBSITE​

A website that is designed with layered information to satisfy customers in different stages of their website journey.

A SEAMLESS USER EXPERIENCE​

Streamlining the user experience by considering all touchpoints, ensuring that the flow is smooth and makes sense to the users.

EASY NAVIGATION AND CONTENT STRUCTURE

We improved the website structure by implementing an easy navigation for users to find information on experiences, accommodations, merch and books, whilst ensuring redirection to the relevant pages.
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