Matt Wright
Matt Wright is National Geographic’s Outback Wrangler and the star of Netflix’s hit show Wild Croc Territory. Matt’s extraordinary outback lifestyle, passion for wildlife and knowledge of helicopters, boats and airboats has led him to develop some of the most sort after outback adventures in the world.
Matt Wright came to us with the goal to rebuild the website with better UX/UI, which will help users to easily navigate Information pages / Experiences / Accomodations / Merch / Books. With this goal in mind, developing a structure that provides a clear information hierarchy for users to comprehend the information was essential.
Challenges
Create a whole new experience by engaging users. Improve content structure by providing a clear information hierarchy, to assist users in comprehending the information, finding experiences & products they need, and navigating themselves through all the information they may require.
