PEAKAH (Peaky Birds)
Revolutionising Travel Rewards with Peakah
Peakah’s visionary concept aims to empower traveler’s with a rewards platform, offering points redeemable for accommodations, travel products, and exclusive merchandise. To further captivate users, Peakah introduced collectible Peaky Bird Eggs, infusing gamification into the ecosystem. The goal was to foster an interconnected community, where traveler’s felt appreciated for their journeys.
The Challenge
Our primary challenge was to effectively communicate the unique value proposition of “Peaky Birds” and the unparalleled benefits it offered to travelers. Despite being a free event, we aimed to create a sense of exclusivity and urgency around the limited availability of the 999 uniquely designed collectibles.
Our Strategy
At No Standing, we were passionately involved in every step of Peakah’s journey. From shaping the brand identity to crafting captivating campaigns, we contributed our expertise in brand strategy, creative design, and digital marketing.
We took the lead in designing visuals for the highly successful Egg Mint launch, orchestrated engaging social media initiatives, and curated a vibrant Discord community, facilitating meaningful interactions.
BRAND PARTNERSHIPS
COMMUNITY DEVELOPMENT
STRATEGY
Our Results
The Egg Mint event saw extraordinary success, with all 999 Peaky Bird Eggs selling out in 38 seconds. By focusing on community engagement through Discord, we strengthened the bond between Peakah and its devoted users resulting in this rapid rate of uptake.
