10 things you can do to boost your Xmas sales this year

The most wonderful and hectic time of the year is nearing – but now it’s minus the stress and more the fun! Here we will be sharing the 10 best Christmas campaign ideas you can do to magically boost your Christmas sales this year, helping to better prepare for a more prosperous holiday season. Where early-bird shoppers and last minute buyers are naturally immersing themselves through business, now is the perfect time to respond to this seasonal advantage with these holiday marketing ideas 2021.

1. Utilising Free Shipping
Converting to free shipping for orders ‘over a certain amount’ or on all items leading up to Christmas is a great way to encourage more purchases and a great business strategy to increase sales.

2. Organising Gift Sets and Bundles
This tactic appeals to the bargain-hunters in a way that makes them believe they’re getting a great deal. If they buy one thing, for example, they can get a second one at 50% off. Such Christmas business promotion ideas help steer traffic towards your organisation and differentiates you amongst the market too.

3. Stocking up on Gift Cards
According to the National Retail Federation, ‘consumers are expected to spend $27.5 billion on Gift Cards this Christmas.’ Because shoppers are often buying for others, nailing that perfect gift may be tricky, so the perfect alternative is the trusty go-to Gift Card. 

4. Provide Gift Wrapping
Time is money, and if customers can outsource gift-wrapping – they often opt for this option. This tactic is a great tip on how to boost business sales. Offering to gift wrap your customers’ purchase not only saves them time but gains their appreciation towards your ‘life-saving’ measures.

5. Newsletter production
Prepare for all the newsletters content you will be posting throughout Christmas and New Year week, including updates and holiday sales promotion ideas to ensure you are ahead of time.

6. Blog content production
As things get busy, writing blog content will be the last thing on your mind. This is why it’s a good idea to write blog posts ahead of time for the holiday season. Additionally, you’ll probably want to post your blog posts prior to other marketing initiatives to ensure they have time for Google to pick them up and begin attracting organic traffic.

4. Provide Gift Wrapping
Time is money, and if customers can outsource gift-wrapping – they often opt for this option. This tactic is a great tip on how to boost business sales. Offering to gift wrap your customers’ purchase not only saves them time but gains their appreciation towards your ‘life-saving’ measures.

5. Newsletter production
Prepare for all the newsletters content you will be posting throughout Christmas and New Year week, including updates and holiday sales promotion ideas to ensure you are ahead of time.

6. Blog content production
As things get busy, writing blog content will be the last thing on your mind. This is why it’s a good idea to write blog posts ahead of time for the holiday season. Additionally, you’ll probably want to post your blog posts prior to other marketing initiatives to ensure they have time for Google to pick them up and begin attracting organic traffic.

7. Landing Page Banners
Best way to prepare for the seasonal theme is to accumulate your graphic designs for Christmas and New Year sales. Promotion through content on a landing page immerses the feeling of Christmas to the viewer and is a great Christmas sales strategy to let consumers feel the need to explore your products.

8. Accept Charitable Donations
Prompting for small charitable donations allows for a breath of fresh air during this time, allowing everyone to get into the Christmas spirit. This helps increase sales and in turn helps consumers and your business give back.

9. Provide Christmas and New Year themed products to buy.
Another tip for your christmas campaign ideas 2021 is to curate seasonal products. This is perfect for those last minute shoppers and hard to pick presents – themed products allow for an easy solution to secret santa gifts and house-warming handouts.

10. Referral
This might work really well during these times as it gives your business the opportunity to make big sales as well as commission during such a busy period, especially by curating a themed Christmas and New Year discount strategy.

Susan Gajurel