Influencer Marketing delivering the Ice Bath Sydney dream
Alongside this, we found it crucial to use influencer marketing as a great way to showcase and grasp the personal experience of what Slow house is known for in their bath house services. Working with well-known influencers such as Pip Edwards, Jordan Barrett, Bambi Northwood Blyth, Sarah Ellen, Tim Robards and Cartia Mallan, gave us the ability to also swiftly target new and emerging influencers – gaining a public with an even more diverse demographic for the Slow house launch.
The event proved to be a massive success across two days, with the influencer turnout to be a huge hit and garnering huge attention across social media. As a result, our PR and Influencer department managed to provide 8 Instagram Posts and 117 Instagram Stories, having a total reach of 4,242,503 from our influencers.
The wellness industry has provided a place for self-sufficiency and promotes to all people what good practices in self-care and restoration can give to a person. Slow House is implementing a service to society to do just that.