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23 Aug
No Standing Blogs

Q & A With Alex Drewniak

by No Standing

1. Tell us a bit about your background, where did you grow up?
I’m an Adelaide girl, but of Polish/ Russian descent.

2. How did you start getting into photography?
I come from a musical upbringing, classically trained in piano, and once I broke away from those constraints, I found house music and hip hop. Started attending lots of festivals, and wanted to document them. I hit the club scene and just started shooting! It happened very organically!

3. When did you realize photography was going to become your career?
I realized about 3 years in. Work started to pick up like crazy, and I started having to juggle my day job with my photography. It was then I realized that taking photos could be more of a full-time job than an “on the side” thing.

4. How did you build up your business?
Firstly, by completely taking the leap of faith, and ditching my side job of being in music marketing.
This decision makes you shit yourself! No consistent income….
When you’re in that space, you hustle like crazy. Build up your portfolio. Pitch. And realign your goals.

5. What type of photography do you mainly focus on?
Mainly music and fashion. For my creativity, I love documentary style, shooting people and places.

6. Tell us why you think photography is so important for marketing purposes?
Images not only tell stories, but they document, and they also inspire people. So in a marketing sense, they are useful on all fronts. Visually able to portray a message whatever the client may want.

4. How did you build up your business?
Firstly, by completely taking the leap of faith, and ditching my side job of being in music marketing.
This decision makes you shit yourself! No consistent income….
When you’re in that space, you hustle like crazy. Build up your portfolio. Pitch. And realign your goals.

5. What type of photography do you mainly focus on?
Mainly music and fashion. For my creativity, I love documentary style, shooting people and places.

6. Tell us why you think photography is so important for marketing purposes?
Images not only tell stories, but they document, and they also inspire people. So in a marketing sense, they are useful on all fronts. Visually able to portray a message whatever the client may want.

7. How would you describe your style of photography and what is your Favourite shoot you’ve recently done?
I have a very clean, crisp aesthetic. Very documentary style, and an off-the-cuff attitude when I shoot.

The Fave shoot would have to be with my housemate Kirsty. We watched a beautiful sunset in Black Rock and I made her go swimming in a dress. The light was incredible and an hour of the day made for such beautiful lighting. The shots came out so beautiful!

8. What do you find tough about being in the photography industry?
You are your own worst critic! Never satisfied, and you need to hustle hard to remain relevant. You can quickly be swallowed up and forgotten if your work doesn’t shine. This pressure can be hard sometimes.

9. Obviously, it’s important to capture the emotion and moment of a shoot to get the right story behind the image, how long does this usually take? Can you tell when you’ve nailed the shot?
100%. Sometimes you feel like a sniper. Waiting. Breathing. Watching. This can take a while sometimes, but you definitely know when you’ve got the shot!

10. Where do you see yourself in five years?
5 years! Hopefully traveling the world shooting unfamiliar places. Documenting life in other countries. Sharing this with people back home in the form of exhibitions or books.

9. Obviously, it’s important to capture the emotion and moment of a shoot to get the right story behind the image, how long does this usually take? Can you tell when you’ve nailed the shot?
100%. Sometimes you feel like a sniper. Waiting. Breathing. Watching. This can take a while sometimes, but you definitely know when you’ve got the shot!

10. Where do you see yourself in five years?
5 years! Hopefully traveling the world shooting unfamiliar places. Documenting life in other countries. Sharing this with people back home in the form of exhibitions or books.

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