THIS IS THE PROJECT
WABI

To develop an application for bookings in restaurants globally, similar to existing platforms such as OpenTable or Quandoo. We were required to introduce a new mindset focusing on the Japanese word ‘Wabi’ (translation ‘simplicity’), moulding the consumers’ perspective of the application into one of ease, scalability and affordability.

ABOUT PROJECT WABI

RESULTS

Developed in less than 5 weeks, our lead designer spent countless hours engaging with the client to ensure that the product was both highly functional and aesthetically pleasing.



CATEGORY
Development


CLIENT
Wabi

Project Gallery

WABI DEVELOPMENT

CHALLENGES

Development of a cut-through platform to compete against high watermark competitors leveraging brand personality and competitor flaws. The end product needed advanced usability and relevance to battle the larger competitors in the space, to provider users and business a compelling reason to adopt the platform.