THIS IS THE PROJECT
TRUFF
TRUFF are an American owned hot sauce company that dominates the hot sauce industry.
BRIEF
Five million Australian adults eat hot sauce EVERY WEEK.
For TRUFF, getting their sauce in these potential customers’ hands with a RRP of $30 was seen as an incredibly difficult task.
TRUFF Hot Sauce launched in the Australian market in October 2019. They were looking to increase their market share in the oversaturated hot sauce market in Australia.
CATEGORY
Branding
CLIENT
Truff
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