THIS IS THE PROJECT
TRUFF

TRUFF are an American owned hot sauce company that dominates the hot sauce industry.

ABOUT TRUFF

BRIEF

Five million Australian adults eat hot sauce EVERY WEEK.

For TRUFF, getting their sauce in these potential customers’ hands with a RRP of $30 was seen as an incredibly difficult task.

TRUFF Hot Sauce launched in the Australian market in October 2019. They were looking to increase their market share in the oversaturated hot sauce market in Australia.


CATEGORY
Branding


CLIENT
Truff

REVENUE INCREASE:

2020 Compared To 2019
REVENUE 76%
SALES INCREASE:

2020 Compared To 2019
SALES61%
CLIENTS SATISFACTION:

2020 Compared To 2019
SARISFACTION100%

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