Mitchell and Ness
Mitchell and Ness recently launched in Australia and needed assistance on finding talent for photoshoots and ideas to populate their social media account with content.
Category:
Influencer
Tags:
The Challenge
When COVID-19 hit, we had to come up with another way to shoot talent without organising an actual photoshoot – we called it “Influencers At Home”. We decided to send influencers product we wanted them to shoot, paid them for their imagery and gave them tips and tricks in styling and how we wanted the imagery to look.
The Result
– For Mitchell and Ness, we worked with 4 x influencers for the first “at home” project then also generated more than 40 x images use across their social channels.
– The influencers we partnered with were only paid for the content created, however, they also shared this content on their own social pages which helped generate more traffic to the Mitchell and Ness social channels, their website – gaining more overall awareness for the brand.
