HARVEY NORMAN FACEBOOK CAMPAIGN

To create their Facebook and Instagram social channels, grow their following across these channels, drive in-store traffic and generate leads for the store managers.

Project HARVEY NORMAN

PROBLEMS

Harvey Norman Factory Outlets came to us because everyone knew Harvey Norman as the overall retailer but there was little education on the Factory Outlets. They were unable to sell online and did not have an e-commerce store for customers to purchase from, meaning they relied solely on in-store traffic and lead generation via socials.

30 DAY RESULTS

PAGE ENGAGEMENT ON FACEBOOK

118.1k x page engagements on FB

INCREASE IN FAN BASE

1,174.75% increase in page’s fan engagement rate on FB

ACTIVE FOLLOWERS

10k x active followers on FB in 15 months that are still heavily engaged with the content.

PAGE ENGAGEMENTS ON INSTAGRAM

9.8k x page engagements on IG

AVERAGE ENGAGEMENT RATE PER POST ON IG

18.45% average engagement rate per post on IG (4.7% IG average)

ACTIVE FOLLOWERS ON FB

774 x active followers on FB in 15 months that are still heavily engaged with content.