This Project Is
FOMO

Increase ticket sales and drive awareness in the last three months leading up to the festival.

About Project FOMO

OBJECTIVES

Generate ticket sales for FOMO Melbourne, Sydney, Brisbane, Adelaide, Perth and Auckland by requiring every Influencer to tag @fomoaus and required hashtags. We were also required to generate ticket sales by Influencers directing their followers to swipe up to shop for tickets or navigate to the link in Influencer’s Instagram bios.


TIMING
3 month influencer campaign.


CLIENT
FOMO

RESULTS:

– 197 Influencers attended
– 171 x IG Posts
– 1,148 x IG Stories
– 9 x Tik Tok Posts
– 8.60 Average Engagement
– 719,398 Engagements
– 23,059,580 Million Reach
– Ticket sales increased digitally by 400%
– Largest attendance of any FOMO Festival in history

Increase ticket sales and drive awareness in the last three months leading up to the festival.