THIS IS THE PROJECT
FOMO

FOMO Festival was the most highly anticipated festival of 2020, with a huge lineup featuring artists such as Lizzo and Madeon.

ABOUT FOMO

BRIEF

To ensure that all patrons of FOMO Festival receive a positive customer service experience when interacting and engaging with the brand via Facebook, Instagram and the FOMO email.



CATEGORY
Brand Repositioning
E Com Website


CLIENT
Fomo

Project Gallery

OUTCOME

CHALLENGES & RESULTS

The FOMO team were unable to efficiently manage their Community Management across their social channels due to a lack of internal resources. This meant that many of their customers often didn’t receive a response to enquiries for days or were missed completely. This challenge was amplified during FOMO Festival days, where DMs and comments required a much faster response rate; which was not possible, due to a lack of available team members.

448

% New and ongoing conversations that were started on Facebook Messenger across show days

72000

Facebook followers

41000

Instagram Followers

600

PLUS Emails received and responded to across show days