This Project Is
CHIMI
They recently launched in Australia and needed help to create brand awareness and generate a wider demographic towards the sunglasses.
About Project CHIMI
OVERVIEW
CHIMI is a Stockholm-based eyewear brand that was created in 2016.They have been designed to create a sleek, elegant design with the easy everyday functionality.
APPROACH & Results
As CHIMI wanted to use the bigger influencers in Australia to create brand awareness, we recommended doing a paid influencer campaign.
Results of this project are as follows:
– 8 Instagram Posts
– 48 Instagram Stories
– A total reach of 2,196,557
