This Project Is
BioV8 wanted an edge in the supplement industry leading to higher sales. Being in one of the most competitive industries, only traffic generation for BioV8 was not enough. Conversion to generate sales for products that are not immediately visible to the customers required extensive strategic planning and long term vision for a successful campaign and ROI. The challenge we faced was ranking for sensitive industry with several regulatory restrictions in the advertising criteria.
In order to generate the right website audience and lead them to shopping carts, we planned on a strong conjunction of both on page and off page tactics along with making some technical adjustments to the website flow. We were aware of our target audience, our strategy aimed at displaying the right solution in the search results with informative and easy to browse information leading to product pages with effective CTA buttons. Our off page strategy ensured association with influential and high authority domains to give us the desired results. We monitored the website performance closely to look for areas of improvement and remodeled strategies from past learnings. After a couple of months of hit and trails, we started observing upward trends for all products and general website traffic which is ongoing to the current date.