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Biov8 New Campaign Introduction - No Standing

This Project Is
Biov8 New Campaign Introduction

To begin advertising for Biov8, No Standing was restricted to primarily Google Shopping campaigns due to a number of keywords appearing within the Biov8 website that did not comply with Google policies to allow for Search campaigns. With Google Shopping producing positive results, Biov8 wanted to increase our overall monthly budget but our opportunities were restricted due to Google policies.

Project Biov8

SOLUTION

No Standing presented Biov8 with a prediction on the results we could expect to see if we were to remove the keywords that did not comply with Google policies and compared that against how much traffic those keywords were producing from an organic point of view. It was determined that the introduction of further advertising would outweigh the organic search value, so No Standing invested time in keyword and audience research and introduced additional campaigns.

Google First Monthly Results

Cost per Purchase

$33.83

Purchases

80

Purchase value

$43,720.99

ROAS

16.16


Google Monthly Comparisons

Reduction in Cost per Purchase

78.98%

Increase in Purchases

788.89%

Increase in Purchase Value

891.97%

Increase in ROAS

430.85%