This Project Is
Aarke is a Swedish household appliance manufacturer who were looking to release their premium Carbonator into the ANZ market. They required assistance in showcasing the value of the brand on a local level, and selling the brand into retail stores. Therefore we recommended launching the product into the market with the help of influencer marketing and on a gifting basis.
Given the current climate, people were careful with their spending so we had to find a way to incorporate Aarke into people’s everyday lives while at home and make it fun and exciting.
– 43 local influencers used to generate Brand Awareness within 12 months. Resulting in 44 x Posts, 163 x Stories, 11,045 engagements & approx 3 Million people reached from this activity.
– We encouraged our influencers to share their favourite drink recipes as well as showcasing the Aarke in their home sharing styling advice.
– The influencer activity resulted in 100% Increase in Facebook Page Likes. 447.76% Increase in Instagram Followers.
– We also focused on gifting celebrities and chefs/foodies who appeared on Masterchef and other TV Cooking shows. They loved the product so much that they posted Aarke to their Instagram accounts free of charge!
GLOBAL AUSTRALIAN MARKET
As of March 2020 Australia had 17% of the global Aarke Market which helped Aarke launch into new countries across the world. In Australia Aarke had 5 Million worth of sales in 3 years.