TRUFF are an American owned hot sauce company that dominates the hot sauce industry.
Influencer, Sales & Content
TRUFF Hot Sauce launched in the Australian market in October 2019. They were looking to increase their market share in the oversaturated hot sauce market in Australia.
Five million Australian adults eat hot sauce EVERY WEEK. For TRUFF, getting their sauce in these potential customers' hands with a RRP of $30 was seen as an incredibly difficult task.
Increase in Revenue in 2020 compared to 2019.
Increase in sales numbers in 2020 compared to 2019