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The Client:

Australia Wide 4WD are an outdoor equipment retailer that specialises in camping and 4X4 gear.

Categories:

Online Sales

THE BRIEF

Australia Wide 4WD launched online November 2019 after being strictly a brick and mortar only store. Since launch, they were looking to increase their market share within the industry and business revenue.

THE CHALLENGE

In a country that have loved camping and 4WDing for many decades, it made it is difficult for an ‘unknown’ retailer of Camping and 4WDing equipment to compete online with other established retailers.

RESULTS
  • 538%

    Increase in revenue from months 1-3 to 4-6.

  • 648%

    Increase in conversion rate from the first month to most current.