JGR & STN
For an aesthetic dripping with sartorial defiance, look no further than cult label JGR & STN. A brand for and by bad girls, JGR & STN is perfect for those looking to shake up their style. JGR & STN is the brainchild of entrepreneurs and best friends Lucy Jackson & Nikki Westcott. Collectively working as We the Wild Ones, Jackson and Westcott first connected through uni and strengthened the bond through their jobs at Red Bull. Bursting with energy and the desire to unleash something different, the duo whisked a team of ten to Joshua Tree, California, to create their first campaign as JGR & STN. The label burst onto the festival style scene and quickly garnered a loyal band of followers, a crew of girls who aren’t afraid to party, push the boundaries and express themselves through fashion.
Goal
The Challenge
Current stores were facing price & inventory issues based on different locations including a lot of bounce rate. No Standing build 2 Shopify Plus store for US and AU and auto redirect users based on their geo location. With such a large inventory and was based on different locations, JGR & STN’s goal was to make the purchase process as seamless as possible, whether ordering via mobile or desktop and target store products based on their location. We also, paid attention to how users would be using the site to build their cart, what made sense for them, and how to keep the speed optimized.
