Biov8
To begin advertising for Biov8, No Standing was restricted to primarily Google Shopping campaigns due to a number of keywords appearing within the Biov8 website that did not comply with Google policies to allow for Search campaigns. With Google Shopping producing positive results, Biov8 wanted to increase our overall monthly budget but our opportunities were restricted due to Google policies.
Category:
Paid Performance
Tags:
Solution
No Standing presented Biov8 with a prediction on the results we could expect to see if we were to remove the keywords that did not comply with Google policies and compared that against how much traffic those keywords were producing from an organic point of view. It was determined that the introduction of further advertising would outweigh the organic search value, so No Standing invested time in keyword and audience research and introduced additional campaigns.
Google First Monthly Results
Cost per Purchase
$33.83
Purchases
80
Purchase value
$43,720.99
ROAS
16.16
Google Monthly Comparisons
Reduction in Cost per Purchase
78.98%
Increase in Purchases
788.89%
Increase in Purchase Value
891.97%
Increase in ROAS
430.85%
