Paid Media

PAID MEDIA

Struggling to fight against the paid media giants of the world?
Come join the platform agnostic revolution

PAID MEDIA

Struggling to fight against the paid media giants of the world?
Come join the platform agnostic revolution

PAID MEDIA

Struggling to fight against the paid media giants of the world?
Come join the platform agnostic revolution

What we do

Paid media

There’s a bunch of different angles when it comes to paid media. But No Standing doesn’t like being tied to one platform, so we pick out the perfect platforms based on your needs and goals – AKA platform agnostic if you want to get all buzz wordy. We’re data driven and leverage extensive conversion tracking through Google Tag Manager to make sure we deliver comprehensive reporting on value and sales accurately, every damn time.

INNERSERVICE6

The 101

In its simplest form, paid media is where we pay for a click or an impression to deliver a piece of advertising creative to a particular audience. Don’t worry, we’re not talking about those random banner ads with word art and cheap plastic products, it’s the type of work with purpose that people are drawn to click on.

We target keywords and audiences across a range of platforms, then redistribute and optimise to offer the best result for your input. Or in layman’s terms, we share the right ads with the right people at the right time.

The 101

In its simplest form, paid media is where we pay for a click or an impression to deliver a piece of advertising creative to a particular audience. Don’t worry, we’re not talking about those random banner ads with word art and cheap plastic products, it’s the type of work with purpose that people are drawn to click on.

We target keywords and audiences across a range of platforms, then redistribute and optimise to offer the best result for your input. Or in layman’s terms, we share the right ads with the right people at the right time.

Platform Agnostic Approach

The best of the best

To get great results, you need great services. No Standing has tested them all in depth to make sure we’re only using the most effective and robust partners in the business. Here’s a brief rundown of who we work with and at what capacity:

Google Ads

Google Search, Google Shopping, Google Display and UAC (Google Play or App) Campaigns and Audits.

Facebook Network

Facebook and Instagram Ad Campaigns, creative and audience optimisations.

Omnichannel

Amazon, eBay, Catch and MyDeal Campaigns.

THE FUSS

So, what’s all the fuss about? Paid media is crucial to elevate your brand and optimise your product or service. It’s important to consider all the benefits when deciding on whether or not paid media is what your brand needs. Here’s why we think it’s so powerful:

Instant visibility across platform to your audience directly

Increasing sales and brand visibility

A controlled spend with a strong Return On Advertising Spend

Increased market penetration

Leverage established ecommerce platforms (Amazon) to deliver directly to your audiences

Increases onsite traffic

THE FUSS

So, what’s all the fuss about? Paid media is crucial to elevate your brand and optimise your product or service. It’s important to consider all the benefits when deciding on whether or not paid media is what your brand needs. Here’s why we think it’s so powerful:

Instant visibility across platform to your audience directly

A controlled spend with a strong Return On Advertising Spend

Leverage established ecommerce platforms (Amazon) to deliver directly to your audiences

Increasing sales and brand visibility

Increased market penetration

Increases onsite traffic

A question of time

In the wise words of Depeche Mode, when to use paid media is just a question of time. You want to make sure you consider paid media when you’ll benefit most from it. There’s lots of moments where you should start to dabble in paid media.

The first being when you’ve launched a brand and your organic search presence may be not so great or even nonexistent. It’s paramount that all your hard work to build the brand is put in front of eyes in the right moments. Another perfect time to kickstart paid media is when you want to keep your sales pipeline full and continue strong lead generation. Or maybe you’ve launched a product, it’s important to use paid media when there’s an important announcement. So when you’re thinking about whether you should use paid media, chuck on Depeche Mode and think about the right time for you and your brand.

No Standing and paid media

Let’s talk shop. We enjoy making the paid media process as smooth – and collaborative – as possible. It’s usually a case-by-case kind of deal, but here’s how we’d normally tackle it:

We’ll start off with a full assessment of your current website, what’s offered and its place in the current market.

Then we dive into creating a keyword list and audience profiles that match your target audience.

Following on, we engage our creative team to produce effective and beautiful work that aims to get action from users.

Then comes setup tracking, so we can be sure of a true conversion.

After that we’ll create a full campaign hierarchy and structure to ensure smooth, long term analysis and ease of use.

And the last step involves reviewing, optimising and testing the new ad creative, audiences and keywords to hit (and smash) your objective/s.

Let’s Collaborate

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Reach out, sit down and let’s chat over a cup of joe – No Standing is here about anything you need to take your brand to the next level.

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