Close your eyes and count to ten.
That’s how quickly the opinion of your business is formed in the mind of the notorious ‘Instagrammer’. This means that your Instagram aesthetic is more important now than ever. So, how does the Instagrammer decide whether they’re going to follow your business or not? By a quick scroll, highlight click, or glance at your bio. It’s as simple as that. It doesn’t matter if you have the best product in the world, if your Instagram game is lacking then so is your following.
If you think that using neutral branding to appeal to all audiences is a future-proof safe haven – think again! In today’s landscape, Gen Z is changing the game. If you’re not bettering the world with your brand or products, you simply won’t be recognised.READ