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Maddie Edwards is a makeup and beauty expert who has gained notoriety for her YouTube channel, which showcases her down-to-earth nature and easy to follow beauty tips. Since her beginnings, Maddie has become notorious in the influencer space for being completely open with her following when it comes to her skin care regime and what she likes and doesn’t like, and always has time to respond to any questions that come her way. Being so blatantly real to her audience has helped see her following grow steadily over the past couple of years. Having come from a background in beauty therapy, Maddie gives knowledgeable advice that can range from anything from the best mascaras to wear to what skin care product is most helpful for different skin types. Her unbiased opinion and genuine love for what she does is what has helped her gain the loyalty and trust from her followers. Maddie is one of our favourite talents that we work with for collaborations, so it was great to be able to catch with her to talk about all things beauty and skincare!READ
As the yellow vest protests raged on in Paris this past week, designers and fashion press alike turned out in droves for the Mens Fall/Winter 19 collection showings. Upon reflection of the trends and patterns seen at the shows, there is one just hot question on the industry’s lips: are we witnessing the beginning of the end of ‘streetwear’?READ
Drive sales at home with these simple tips. As a business, you need to focus on what your customers are interested in and where they will be spending their money in these unfamiliar times. Developing personal relationships with those who are influential in the social media space is vital and utilising these relationships to help brands increase sales is fundamental for success. Having extremely close ties with a number of influencers here at No Standing, we wanted to share our top tips and examples on how to use influencer marketing to help drive sales for your brand.
The last few weeks have seen rapid changes in business due to the COVID-19 pandemic, resulting in a profound impact on our daily lives, behaviours and the way we consume goods and services – calling for people like us to help out.