smart Blog

We don’t have a style — we have standards.

Self isolating: 5 easy way to add 15 minutes of movement into your everyday

Stuck at home? Add 15 minutes of movement to your everyday with Zoee Marsh. If you’re like most people, you are currently transitioning into a state of isolation and are now working from home. Side note, is anyone else wearing track pants and ugg boots with a nice top for...

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How to drive sales using influencers during a global crisis

Drive sales at home with these simple tips. As a business, you need to focus on what your customers are interested in and where they will be spending their money in these unfamiliar times. Developing personal relationships with those who are influential in the social media space is vital...

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5 Expert Reasons Why Facebook Advertising is Important During COVID-19

Discover why Facebook Advertising is so important during COVID-19 The last few weeks have seen rapid changes in business due to the COVID-19 pandemic, resulting in a profound impact on our daily lives, behaviours and the way we consume goods and services – calling for people like us to help out.  ...

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What ROI brands can expect from influencer marketing

1. REVENUE Return on investment generated by influencer marketing is 11x higher than that of banner ads. A 2019 survey by The Influencer MarketingHub, studied that on average, businesses make $6.50 in revenue for each $1 they invest in influencer marketing. 2.POSITIVE SENTIMENT If done correctly and if using...

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Paris Men’s Fashion Week 2019

As the yellow vest protests raged on in Paris this past week, designers and fashion press alike turned out in droves for the Mens Fall/Winter 19 collection showings. Upon reflection of the trends and patterns seen at the shows, there is one just hot question on the industry’s lips:...

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Do You Get Gen Z?

If you think that using neutral branding to appeal to all audiences is a future-proof safe haven – think again! In today’s landscape, Gen Z is changing the game. If you’re not bettering the world with your brand or products, you simply won’t be recognised.‍ Recent projection data released...

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The Value of Conversation on Social

Stop for a second and think about how much emphasis your brand puts on generating and pushing out excellent content. ‍ We’re assuming it’s a hell of a lot, and if it’s not, it should be! However, content is only one piece of the puzzle, and there’s another aspect...

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Create A Better Instagram

Close your eyes and count to ten. ‍ That’s how quickly the opinion of your business is formed in the mind of the notorious ‘Instagrammer’. This means that your Instagram aesthetic is more important now than ever. So, how does the Instagrammer decide whether they’re going to follow your...

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A Business Relationship with Facebook

Facebook for Business: The must-have tool for marketing on Facebook. ‍ Facebook for personal use is like any healthy two way relationship: You give away your prized personal information in exchange for hours of fulfillment and, well, a distraction from the life outside that relationship. The only thing is,...

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